The finance partner for what’s next.
You’re a business owner who has outgrown doing the finances yourself - but you still want to understand the business.
Grounded Finance Co. brings it together—with one experienced finance partner who actually knows your business.
A 30-minute call tells us both whether Grounded Finance Co. is the right fit for your business.
- Accounting
- Dashboards
- Insights
- Finance Partner
Your business is growing. Managing the finances should feel clearer—not harder.
The books may get done, but you are still left translating reports and P&L's into answers about cash, pricing, hiring and revenue growth.
Everything you are now running
- QuickBooks
- Gusto
- Brex
- Stripe
- Shopify
- Ramp
- Expensify
- bill.com
- Contractors
- You have the tools - how do you put them together?
“My business is too big for me to manage the finances myself, but not big enough for a full time CFO.”
That is exactly where Grounded Finance Co. belongs.
One connected monthly finance service package.
Numbers you can trust
Reconciliations, transaction review and an organized, timely month-end close.
A personalized dashboard and finance pack
See revenue, spending, profitability, cash and the measures that actually drive your decisions.
Plain-English insight
Understand what changed, why it matters and what deserves your attention next - without the accountant jargon.
A finance partner who knows the context
Ask questions and get an answer grounded in your goals, systems and operating reality.
A steady rhythm you can plan around.
- First
The month closes
Transactions reviewed, accounts reconciled, the month tied out and locked.
- Second
Your dashboard and finance pack lands
Revenue, spending, profitability and cash—on the measures that drive your decisions with what changed, why it matters and what deserves your attention next.
- Third
Ask anything
A finance partner on hand between closes, not only at quarter-end — a simple text or chat away.
Your numbers should answer business questions.
- Cash conversionAm I actually making cash?
- Hiring headroomCan I afford the next hire?
- Margin by lineWhich product or service is most profitable?
- Spend controlWhere are we overspending?
- Four-week forecastWhat will cash look like over the next four weeks?
- Monthly commentaryWhat changed this month—and what should I do about it?
See the month before you decide about the year.
Every package includes a personalized dashboard built around your business and a written read on what it means. Summarized performance and KPI charts based on the metrics you choose.
See what’s in each package“Revenue increased this month, but customer payments arrived later than expected. That helps explain why the bank balance did not rise at the same pace. The next priority is to review overdue invoices before committing to new spending.”
Three levels of partnership packages, one connected service.
Every package covers your books and your monthly dashboard. The difference is how much analysis you want and how much thinking ahead you want alongside them.
- Managed
Your books, payroll, and financial picture, brought together.
- Advisory
A financial partner to help you think through what comes next.
- Strategic
A clearer plan for your cash, your priorities, and your growth.
Senior finance thinking, without a full time CFO.
Grounded Finance Co. is led by Tarryn Jonker, a Chartered Accountant (SA) who turns financial information into clear decisions for leaders who are excellent at running their businesses—but should not have to become finance experts to understand them.
- CA(SA)
- 18 years
- Controllership
- FP&A
- Finance Strategy
- Deloitte trained
- Leadership & operations
Ready to turn your numbers into action?
Let’s build a clearer, stronger financial picture for your business.